Michael Meyer

Michael Meyer

Michael W. Meyer is an Associate Teaching Professor of Design and Business at the University of California, San Diego. He comes to academia from the world of practice.

Michael teaches New Venture Design and New Product Development at the Rady School of Management, fostering in MBA students a unique understanding that marries the business imperative with an appreciation of design opportunities.

He also teaches the Design Lab’s basic undergraduate Design series, giving students a firm foundation in Designerly Thinking, Design Making, and the Designer’s Perspective. He leads the formation of UCSD’s new Masters in Design program, and his research focuses on Design-Driven Transformation; how large, complex organizations in technically challenging industries use the tools and frameworks of Design to compete more effectively.

Michael has led Adaptive Path as CEO, expanding the iconic Experience Design firm globally and opening their first overseas studio in Amsterdam. At frogdesign, he led the California studios as General Manager and focused their creative efforts on convergent physical / digital products. At IDEO he founded the Product Strategy practice in their Boston studio, and served as a front-line team member on both strategy and design projects.

An avid pilot, he often daydreams about flying an open-cockpit biplane when life keeps him away from the airport.

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