Scott is the founder of FreshForm (www.freshform.com), an experience design and innovation consultancy that drives business value by transforming enterprise Customer Experience (CX).

Scott has been in the field of design strategy and digital experiences for over 25 years and at the helm of FreshForm since 2001. Scott is an advocate for the business value of design and has held board and leadership positions for AIGA, American Marketing Association, and OpenIDEO. Scott was the Founding President of the Design Forward Alliance from 2016-2020, the nonprofit organization that researched, coordinated, and won the bid for World Design Capital 2024 San Diego Tijuana and currently sits on the WDC 2024 Board of Directors.

Scott is intensely interested in the intersection of design, technology, business and human behavior.

In 2026 Scott plans to release his first book. A book about the future of being human. We’ve reached a point where technology isn’t just something we use… It’s part of who we are and it’s time to change the way we design products, services and experiences.

Scott’s LinkedIn: https://www.linkedin.com/in/scott-robinson-san-diego/