Srini Srinivasan serves as the CEO of Don Norman Design Award & Summit. He leads the organization to promote Humanity-Centered Design and projects oriented toward the United Nations Sustainable Development Goals, throughout the world. He is responsible for managing the operations of this 501(c)3 non-profit organization. He is actively involved in outreach to supporters and global philanthropic groups.

Srinivasan is a highly accomplished design educator, designer & entrepreneur in creative design and technology development, with over 30 years of experience in Silicon Valley, the United States, Europe, and Asia.

Srinivasan is a Professor of Industrial Design at the Design Institute of Innovation Shanghai (DIIS) and Chief Operations Officer of the Institute. DIIS is a non-profit entity that is focused on innovation transformation engine and helps organizations with design-led strategies.

He is a Senator of World Design Organization (WDO, formerly Icsid) after serving as its President until Feb 2022. He has been working with its global members to promote sustainability and design for a better world.

He is a visiting Professor of Industrial Design at Politecnico di Milano, Italy, and a visiting Professor of Industrial Design at Shanghai Academy of Fine Arts, Shanghai.

He is the Chairman of LUMIUM DESIGN, Inc., a Silicon Valley-based, world-class, award-winning product Design Company that has developed 300+ products in the Consumer Electronics, Medical, Industrial Goods, Security, and Surveillance domains. Lumium has design studios in San Jose (USA) and Ahmedabad (India) to execute creative design projects for global clients. He was also an Adjunct Professor of Industrial Design at Tongji College of Design & Innovation, Shanghai, and a member of its International Advisory Board. In his role as an Advisory Board member, he mentors educational institutes and technology startups to help them grow.

He has been a Keynote Speaker at several design conferences across the globe on innovation and design topics. He has been the Jury Chairman and Member of the Jury on several prestigious Design Awards across the globe. He is an active member of IDSA, the professional body for Industrial Designers in the U.S.

Srinivasan attended U.C. Berkeley for his executive education in Product Management. Presently, he is pursuing his Ph.D. in Sustainable Development.
He currently lives in Shanghai, China, and travels extensively around the globe. He is also an avid singer, golfer, and occasional pilot.