DNDA25 Organization
Goonj
Building on over two decades of Goonj’s work in addressing menstrual health and hygiene in India, this initiative is rooted in the belief that dignity must never be compromised by silence or stigma. In rural India, millions of women continue to experience menstruation in secrecy, with limited access to safe products and entrenched cultural taboos. This initiative seeks to change that reality by combining access, awareness, affordability and action. Through MY Pads — affordable, reusable cloth pads made from recycled cotton — Goonj offers a sustainable solution, while Chuppi Todo Baithaks (Break the Silence meetings) create safe platforms for dialogue, knowledge sharing, and dismantling of myths. Each kit represents more than hygiene — it stands for dignity, resilience, and recognition of women’s rights. Linked with community-led water, sanitation, and hygiene efforts, the initiative promotes holistic well-being while reducing waste. By reaching 8,650 women with 17,300 MY Pad kits across India, Goonj transforms menstrual health into empowerment, equity, and lasting rural change.
Group Members
Garima Singh (Team Member): Garima leads the management of urban partnerships and collection drives, playing a crucial role in mobilizing material resources and raising urban awareness around menstrual health. She is responsible for organizing and overseeing urban collection camps, where surplus materials are gathered, sorted, and channeled toward rural production units. Garima also ensures timely and comprehensive project reporting for urban activities, maintaining accountability and transparency in donor communication and project evaluations. Khushboo Chaurasiya (Team Member): Khushboo provides overall project supervision across both urban and rural geographies. She ensures the seamless integration of operational activities between material collection in urban areas and grassroots implementation in rural regions. Her role involves stakeholder coordination, and capacity-building support to rural communities, ensuring that the project remains aligned with its dignity-led, community-powered model.
Sreya Basu (Team Member): Sreya plays a pivotal role in project documentation and reporting, capturing both qualitative and quantitative outcomes of the initiative. She is responsible for curating field narratives, impact stories, and case studies, which not only support internal learning but also form an essential part of external communications to partners, donors, and wider audiences. Priya Shukla (Team Member): Priya supports the team through comprehensive documentation and reporting efforts, focusing on maintaining a structured record of activities, beneficiary feedback, and field-level changes. Her work helps create evidence-based reports that highlight the impact of the project on menstrual health outcomes, community behavior change, and overall progress toward Sustainable Development Goals.
Our early-career status brings fresh perspectives, adaptability, and an openness to co-creating with communities, which is at the heart of Goonj’s Human-Centered Design+ (HCD+) approach. As young professionals entrusted with significant responsibilities, we exemplify the role that emerging social leaders can play in shaping equitable and sustainable health solutions for underserved communities.
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Country
IndiaMultiple locations
