This is an important notice regarding your privacy and the way in which the Don Norman Design Award (referred to as “DNDA,” “we,”, “our,” or “us” in this policy) collects and makes use of your personal data. We want to be open and transparent with you and, therefore, encourage you to contact us if you have any questions about this policy or the ways in which we use your personal data.

This policy applies to our subscribers, award applicants, and business contacts generally. We take our privacy responsibilities seriously and are committed to protecting and respecting your privacy.

Privacy Policy

DNDA respects personal identity and information by promoting the use of fair information practices. This privacy statement covers the site

DNDA is the sole owner of any information collected on

Information collection

DNDA collects information from users at multiple points on its website. We only collect information that is essential to serve you, present your work to the jury, inform you of your winning, remind you of deadlines or to promote your winning, your company and your work to the public.

Any personal information collected in forms is for our private use only. Phone numbers, mail address, and email addresses will not be sold or distributed to third parties or published online. If interested parties request contact information from us, we will only release it after getting your permission.

The information you provide to us

For example, we collect information when you register with DNDAs for an account, create a new submission, request customer support, or leave us a testimonial.

The type of information we collect directly from you include your name, email, company name, address, position, and other contact information. We also require information about your project that is being submitted to DNDA.

This includes:

  • Name of Design or Educational Program
  • Names and roles of team members or names and positions of instructional staff and faculty
  • Company or institutional Name
  • Email address or Telephone number
  • Mailing Address

Information collected by Cookies, web analytics, and tracking technologies:

We may use technologies that save cookies to your computer or mobile device. Cookies are small data files stored on your hard drive or in device memory that help us to improve your experience on DNDA website. Cookies are only to understand our performance with minimal information collected. We will not follow and record your activity once you leave our website. We may also collect information using web analytics services. These services, such as Google Analytics, help us understand how to improve experience on the website.

Where we store your personal information

Electronic versions of your personal information are stored on our supplier platform located in Europe. 

Where we use third party service providers to assist us, your personal information may also be stored in accordance with their practices and procedures. We require third parties to respect your personal information and to treat it in accordance with the law.

Use of Information

The information may be used to perform a variety of purposes, including to:

  • Promote winners of DNDA,
  • Remind registrants of the upcoming deadlines,
  • Notify applicants of their status,
  • Send updates, and news regarding DNDA,
  • Respond, and help with customer service support questions,
  • Monitor and analyze trends, usage of marketing effectiveness,
  • Prevent illegal activities, spamming and another unauthorized usage of DNDA website,
  • Present relevant information to visitors.

Rights of access, erase and be forgotten

Your rights in connection with your personal information

  • Request access to your personal information (commonly known as a “data subject access request”). This enables you to receive a copy of your personal information and to check we are lawfully processing it.
  • Request correction of your personal information. This enables you to have any incomplete or inaccurate personal information corrected.
  • Request the erasure of your personal information. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to stop processing personal information where we are relying on a legitimate interest and there is something about your particular situation which makes you want to object to processing on this ground.
  • Request to be forgotten; we will delete all your personal data from our servers.

If you want to review, verify, correct or request erasure of your personal information, object to the processing of your personal information or request that we transfer a copy of your personal information to another party, please contact

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access the information (or to exercise any of your other rights). This is a security measure to ensure that personal information is not disclosed to another person who has no right to receive it.

Right to withdraw consent

In the limited circumstances where you may have provided your consent to the collecting, processing, and transfer of your personal information for a specific purpose, you have the right to withdraw your consent for that specific processing at any time. To withdraw your consent, please contact us at

Where we are providing you with marketing information, you can also change your marketing preferences by using the unsubscribe button at the bottom of our marketing e-mails to you. Once we have received notification that you have withdrawn your consent, we will no longer process your personal information for the purpose or purposes you originally agreed to, unless we have another legitimate basis for doing so.

Sharing and Disclosure of Information

To promote our winners, we share information about their projects with media, partners, and in press releases. We will not share any of your personal information, or information that is not intended for publicity. We require third parties and partners to respect the security of your personal information and to treat it in accordance with the law.

Opting Out

Newsletter Communications

You may opt out of receiving remindeerr and newsletter emails from DNDA by following the opt-out instructions provided in those emails. You may also opt-out of receiving promotional emails and other promotional communications from us at any time by emailing DNDA support team with your specific request. If you opt out from the newsletters, we may still send you non-promotional communications, such as notifications of your winning or other important information that benefits you, but this may be affected if you unsubscribed from the DNDA list.


Most web browsers are set to accept cookies by default. If you would like, you can usually choose to set your browser to remove or reject browser cookies or to prompt you before accepting such a cookie. Please note that, if you choose to remove or reject browser cookies, this could affect the availability or functionality of the DNDA website.


We display personal testimonials of happy winners on our website. With your consent, we may post your testimonial along with your name and use these testimonials to provide you with even more publicity and exposure.


This website contains links to other sites. Please be aware that DNDA is not responsible for the privacy practices of such other sites. (DNDA encourages our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects personally identifiable information. This privacy statement applies solely to information collected by this web site.